ArachnidWorks is a multi-disciplinary marketing and creative agency, offering their partners a clear and strategic plan for growth. They provide exceptional website development, digital marketing, and creative services – as well as PR and communications execution.
A conversation with Monica Kolbay, President and CEO
Tell us ArachnidWorks’ origin story.
ArachnidWorks started around the time that digital marketing was just emerging as a new and exciting way for businesses and organizations to brand and position themselves like never before. We were excited to form at a time when the digital presence of an organization started to mean huge things for businesses all over the world.
Our creative chops, combined with innovative mindsets from a technical and digital perspective, meant that we could create new and exciting strategies for businesses that would help propel them forward in both effective and economical ways. Our “web” of full service marketing deliverables allows us to bring our clients an array of services that capture their target from multiple, connected directions to achieve their vision of success.
What do you like most about being a business located in Frederick County?
Frederick is an exceptional community of passionate people, and the connectivity of those in our community is unparalleled. We are honored to be a part of such a vibrant community of nonprofits, professionals, and individuals that make it their mission to provide resources and support to those in our community. It makes doing business fun and engaging, and enables businesses a level of quality and access to professionals that are sometimes thought of as only found in the “bigger cities”. Frederick is still that small town supportive hub, with a such a wealth of innovation and elevated mindsets.
What makes ArachnidWorks unique?
Our team. We have such diversity in thought from a team of subject matter experts that collaborate, connect, and communicate effectively to achieve success for our clients. Our people are our best resource and we love to share that with our client partners.
What do you want ArachnidWorks to be known for?
Our drive to support our community is deep. Nothing makes our day more than to see our efforts or support make a difference. While we are often thought of as highly “digital” focused, however, our team of creative copywriters and designers are what fuels so much of our digital ability. It’s amazing to be recognized for both the creative acumen we bring, as well as the digital and website development powerhouse that we are.
Share some of your community involvement efforts.
The list is long… some of our team members are active Rotarians in Frederick, some are honored to serve on boards and committees for organizations such as the Frederick Rescue Mission, Mental Health Association, Workforce Services, and many more. We work to prioritize team events that take our whole organization to serve in our community, and most recent have done this at the Boys & Girls Club of Frederick, as well as the Rescue Mission
And, it cannot go unsaid…we also have a BIG heart for animal rescue and are pleased to support organizations that make this their mission. (I mean, have you SEEN our website’s about page? 🙂
What does ArachnidWorks do best?
Creative and strategic marketing planning that spans traditional and digital formats, highly focused on data-driven metrics. We are always in the mindset to test, pivot when needed, test again – and are committed to meeting specific KPIs that our client partners define as success.
Is there anything else exciting about your business that you want the Chamber membership to know about?
Last year, we celebrated our 25 year anniversary as a business in Frederick. Happy to be born here and stayed here!
Frederick Chamber Insights is a news outlet of the Frederick County Chamber of Commerce. For more information about membership, programs and initiatives, please visit our website.