Notice anything different around the Chamber of Commerce digital spaces lately? If not, you definitely will soon! The Frederick County Chamber of Commerce is excited to announce that we’ve undergone a brand refresh for some of our most significant initiatives – Business Equity Coalition, Frederick Nonprofit Alliance, Generation Connect, Leadership Frederick County and Women in Business. The new branding and imagery is a reflection of their individual missions in the community and is a tribute to the countless hours dedicated to their work by scores of Chamber volunteer leaders.
Over the years we’ve identified these initiatives using logos and colors closely tied to our main Chamber brand:
Each now has their own typography and brandmark that is not only vibrant and exciting, but also indicative of their forward momentum. Utilizing specific colors schemes programs will now be more easily identifiable in the community.
“Our brand is our identity, and we’re as excited to share this with the community as anything we’ve done,” says Rick Weldon, President & CEO. “Our success is the result of long hours of attention to the creative process, and the strict standards that our VP of Marketing (Jennifer Gerlock) has maintained throughout the process. Bright, bold and inviting, these brand images will light the way forward into 2023!”
Keep an eye on the Chamber’s email newsletter, website and social media channels, as we rolling out the new branding over the next few weeks.
Our sincere gratitude to the team at Octavo Designs for their creativity and continuing to help the Chamber of Commerce evolve and move businesses forward in Frederick County!
Frederick Chamber Insights is a news outlet of the Frederick County Chamber of Commerce. For more information about membership, programs and initiatives, please visit our website.