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Meet a Member: Northern Pass Marketing

Northern Pass Marketing is a recent addition to the Frederick, Maryland business community. Having opened its doors to clients in January of 2019, Northern Pass, led by founder Jay Harkcom, brings their unique take on social media marketing to town and hopes to provide their specialized service and unique approach to marketing to clients across a variety of niches. 

Northern Pass Marketing

What Does Northern Pass Marketing Do?

With experienced leaders who’ve worked in the marketing industry for many years, Northern Pass Marketing is capable of fulfilling the duties of a full-service marketing agency, but that’s not their goal. Instead, the Northern Pass team prefers to focus their efforts on key services that will allow them to grow your audience, enhance your engagements, and contribute to your bottom line in a more targeted and efficient way.

Through social media advertising and management of your social media accounts, Northern Pass creates a direct link to your customer base, allowing them to more effectively target those who are most likely to engage with your product or service.

Northern Pass offers a unique, flat rate payment structure that allows them to provide affordable social media marketing services to companies of all sizes. 

What Makes Northern Pass Marketing Unique? 

With the goal of shaking things up, Harkcom came into the digital marketing space with the idea that outdated, ineffective practices needed an overhaul. As he began to immerse himself in the digital marketing arena, he discovered the true power of social media marketing and how he could utilize it to help business owners experience marketing in a new way, “When you work in a field long enough, you start to see patterns and practices that are often outdated or don’t make sense. I grew tired of the way things were being done, and I wanted to be the driving force behind that change, and that’s where I got the idea for Northern Pass.”

Northern Pass prides themselves on not being your average marketing company. You’re not going to catch them sitting in cubicles tied to a desktop or taking out ads in the local newspaper to help their clients reach their goals. 

They are creative in every element of their business, from where they work to the campaigns they design for their clients, and it is this out-of-the-box, adventurous thinking that allows them to develop unique campaigns and uncover innovative ways to help their clients reach their marketing goals. 

Their model is particularly supportive of new business owners who are still trying to gain a foothold in the market, but all companies, regardless of their size or experience, can benefit from Northern Pass’s distinctive, eclectic approach to marketing. 

“We work with companies of all sizes and in various industries, but our most significant focus is local small business. Most small businesses fail within the first five years, and we want to support those companies so that they can fulfill their goals,” explained Harkcom

What Does Northern Pass Love About Doing Business in Frederick?

Owning a business in Frederick is a unique experience regardless of the industry within which you operate. Our interviewees have time and again expressed that there’s a certain sense of community and support here that you don’t always feel in other places. Harkcom echoes this sentiment, “Every business owner I’ve had the chance to meet is so passionate about what they do and are so willing to offer advice to those who want to open up shop in Frederick. I think the most valuable thing for any business owner is support, and Frederick truly makes it possible for any business to be successful.” 

Visit the Northern Pass Marketing website to learn more about their business and services.

Frederick Chamber Insights is a news outlet of the Frederick County Chamber of Commerce. For more information about membership, programs and initiatives, please visit our website.

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